As a child of hippies, I had no idea exactly what I was taking on launching a business tackling at least two—if not three, or four—taboos. Establishing Venus Matters five years ago was eye-opening! Here’s why:
Talk about menstruation?
At the very least, keep it to yourself (in the West) or, if you happen to be a woman living in other parts of the world, you could find yourself barred from the kitchen and forced to sleep with the cows—just because you’re on your period. Several religions even consider a woman untouchable during her period (that's not my kind of god).
So I guess that makes period-sex out of the question?
What an understatement.
Online articles about getting your “red-wings" are often followed by a stream of dismissive or outright vicious comments—some of them, sadly, by women: "Disgusting." "What’s wrong with you?!"
But the truth is, there is absolutely nothing wrong with feeling a little frisky during your period. Every woman gets to decide for herself but it's time to stop shaming anyone for their sovereign sexual desires.
Which brings us to female ejaculation. First off, #Itsnotpee. And although the UK had prohibited it from being depicted in adult films (that ruling was recently reversed), it's perfectly natural for some women to emit up to a cup or more of fluid during sex. It's nothing to be ashamed of and, like women's orgasms overall (which still trail behind men's even in the same act), it's important for women's uninhibited pleasure to reign free.
But oh, the wet spot! Don't worry, Venus Mats have got you covered.
Then there’s the often hidden suffering some women experience after giving birth. They’ve passed what amounts to a small watermelon through their cervix only to come home to a body-fluid jamboree—mommy’s bleeding, boobs are leaking, and the wee one is a cute little poop-and-pee factory that she alone (often) has to manage. Every heard of postpartum depression?! Hell, yes. The piles of laundry alone would give you pause.
Or how about incontinence?
Yeah, that’s a real fun topic! (Not.)
Finally, there’s a tragic and costly custom in our society, which Harvard Divinity School’s Stephen Jenkinson ominously calls, the Death Trade. We ship the infirmed or elderly off to hospitals or hospice centers, leaving them to confront the end of life with strangers in a strange land.
Venus Matters was born to address all of these pain points. We wanted to create a product that truly honors all of life’s cycles, from birth to death and everything in between.
Not surprisingly, this business was also born from my personal experience:
I was tired of waking up in the middle of the night to rush to the bathroom to stop breakthrough bleeding from staining my sheets. I never wanted to scrub drops of blood out of another expensive set of sheets ever again!
Also, I happened to love period-sex, not only because I felt extra-aroused during my period, but also because it helped alleviate cramps. These days, I use my Venus Mats for menopausal night sweats—any rush of perspiration is easily soaked up by my Venus Mat, so I can toss it, and then go back to sleep in a dry bed. What a relief!
While I’ve never had kids, I’m thrilled to hear that Venus Mats are also a popular baby shower gift. They’re perfect for diaper-free playtime for baby—then later, pop it in the wash and get some much-deserved playtime for mommy and daddy too! One of our first customers said she was so happy she had a Venus Mat when her water broke—she came home from the hospital to a dry mattress!
This one is still pretty raw and painful to even mention, but she wouldn’t want me to hold back here either: three years ago, my one and only sister, Jeanette, died from metastasized breast cancer. She used her Butterflies Venus Mat nightly after she got her urostomy bag to help with leaks. She loved how pretty it was and I love her more than I could ever say…
So yeah, a business addressing people's end-of-life, outside-the-box sexuality, and body fluids—good luck stirring up social media shares! (And the truth is, Facebook won’t let me boost half of what I write on our Venus Matters page
But I’m not giving up. I know—because our customers tell us so in their all five-star reviews—that Venus Mats greatly improve people's lives.
We’re a small business with a big mission and we’re making a real difference, one Venus Mat at a time. Plus we haven’t had a single return, on the contrary, many of our customers come back for a second or third Venus Mat.
One woman proudly confessed she had her first squirting orgasm on a Venus Mat. Another told me, with tears in her eyes, that she’d been sexually abused as a child but when she lays down her Venus Mat she knows the sex will be on “her terms.”
We couldn’t be more honored to be supporting women and men (of any persuasion) to claim their power in the bedroom and beyond!
And thankfully, times are changing: Venus Matters is part of a growing movement that is normalizing menstruation and supporting sexual sovereignty worldwide. We like to call it the #PleasureRevolution.
We’re committed to supporting women’s reproductive health and happiness. We believe that women’s right are human rights, so the faster we lift women out of poverty and oppression, the healthier and safer the world will be for all.
We stand for sexual freedom and choice. No politician or religious leader should be allowed to insert himself between the sheets of our consensual choices in bed. Every woman should have the right to choose.
We consecrate the body-temple, and celebrate an expansive pleasure in this, our one and precious life…
Venus Matters because we’re all here for such a short time—we might as well enjoy it. That's why I like to close by saying,
Founder & CEO