Because life is wonderfully messy.

Why Venus Matters

As a child of hippies, I had no idea exactly what I was taking on launching a business tackling at least two—if not three, or four—taboos. Establishing Venus Matters three years ago was eye-opening! Here’s why:

Talk about menstruation? Please don’t! At the very least, keep it to yourself (in the West) or, if you happen to be a woman living in other parts of the world, you could find yourself barred from the kitchen and forced to sleep with the cows just because you’re on your period. Several religions even consider a woman untouchable during her period (argh, that makes me so angry).

So I guess that kind of makes period sex out of the question? What an understatement. Any mainstream article on the taboo of getting your “red-wings” is invariably be followed by a stream of dismissive or outright vicious comments—many of them, sadly, by women. Disgusting. What’s wrong with you?! (Actually, there is absolutely nothing wrong with feeling a little frisky during your period.) 

Ever heard of female ejaculation? Well, #Itsnotpee. And although the UK has prohibited it from being depicted in adult films, it's perfectly natural for some women to emit up to a cup or more of fluid during sex. It's nothing to be ashamed of and, in fact, like women's orgasms overall (which still trail behind men's even in the same act), it's important for women to feel their uninhibited pleasure. But oh, the wet spot!

Then there’s the often hidden suffering some women experience after giving birth. They’ve passed what amounts to a small watermelon through their cervix only to come home to a body-fluid jamboree—mommy’s bleeding, boobs are leaking, and the wee one is a cute little poop-and-pee factory that she alone (often) has to manage. Every heard of postpartum depression?! Hell, yes. The piles of laundry alone could give you pause.

Or how about incontinence? Yeah, that’s a real fun topic! (Not.)

Finally, there’s a tragic and costly custom in our society, which Harvard Divinity School’s Stephen Jenkinson ominously calls, the Death Trade. We ship the infirmed or elderly off to hospitals or hospice centers, leaving them to confront the end of life with strangers in a strange land.

Venus Matters to help address all these pain points. We created a product to help you truly honor all of life’s cycles, from birth to death and everything in between.

Not surprisingly, this business was also born from my personal experience:

I was tired of waking up in the middle of the night and rushing to the bathroom to prevent breakthrough bleeding from staining my sheets (even with two pads). Ugh, I never wanted to scrub drops of blood out of another expensive set of sheets ever again!

I happened to love period sex not only because I felt extra-aroused during my period but also to help alleviate cramps. (These days I use my Venus Mat for menopausal night sweats).

While I’ve never had kids I’m thrilled to hear that Venus Mats are a popular baby shower gift. They’re perfect for diaper-free playtime for baby—then later, pop it in the wash and get some much-deserved playtime for mommy and daddy too! (One of our first customers said she was so happy she had a Venus Mat when her water broke—she came home from the hospital to a dry mattress.)

This one is still pretty raw and painful to even mention, but she wouldn’t want me to hold back here either: A year ago, my one and only sister, Jeanette, died from metastasized breast cancer. She used her Butterflies Venus Mat nightly after she got her urostomy bag to help with leaks in bed. She loved how pretty it was and I loved her more than I could ever say…

{breathe}

So yeah, a new business addressing people's end-of-life, outside-the-box sexuality, and body fluids—good luck stirring up social media shares! (And the truth is, Facebook won’t let me boost half of what I write on our Venus Matters page anyway).

But I’m not giving up. I know—because our customers tell us so in their all five-star reviews—that Venus Mats actually improve lives.

We’re a small business with a big mission and we’re making a real difference, one Venus Mat at a time. Plus we haven’t had a single return, on the contrary, many of our customers come back for a second or third Venus Mat.

One woman proudly confessed she had her first squirting orgasm on a Venus Mat. Another told me, with tears in her eyes, that she’d been sexually abused as a child but when she lays down her Venus Mat she knows the sex will be on “her terms.”

We couldn’t be more honored to be supporting women and men (and anyone in between) to claim their own in the bedroom and beyond!

And thankfully, times are changing: Venus Matters is part of a growing movement normalizing menstruation and supporting sexual sovereignty. We like to call it the #PleasureRevolution.

Because we’re committed to supporting women’s reproductive health and happiness worldwide (and women’s right are human rights, so the faster we lift women out of poverty and oppression, the healthier and safer our world will be for everyone).

We stand for sexual freedom and choice—no politician or religious leader should be allowed to insert himself between the sheets of our consensual choices in bed, or the choices we make for our bodies.

We consecrate the body temple, and celebrate an expanding pleasure in this, our one and precious life… 

Venus Matters because we’re all here for such a short time—let's enjoy it. That's why we like to close in saying:

To your delight!

 

Jules

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Jules Cazedessus
Founder & CEO